Maria Love Fund Commercial
Rifat worked with AVENIR CINE to edit this heartfelt commercial for the Maria Love Fund, an organization dedicated to supporting individuals in Erie County who fall through the cracks of traditional social services. Filmed at the Country Club of Buffalo during a fundraising luncheon, the video highlights the fund’s mission to empower those in need by providing essential resources like medical recovery assistance and housing support.
[Client]
AVENIR CINE
[Year]
2024
[Services]
Post Production
[Catagory]
Commercials
Pre-Production
Collaborated closely with AVENIR CINE to understand the goals of the Maria Love Fund and the key messages they wanted to convey.
Reviewed raw footage shot by Andy to identify the most emotionally resonant moments and align them with the narrative arc.
Post-Production
Edited raw footage into a cohesive narrative that balanced storytelling with calls to action.
Added text overlays to emphasize key statistics, such as “Over 11,000 individuals helped.”
Integrated a warm, uplifting soundtrack to complement the testimonials and visuals.
Applied color grading to create a polished, professional look that matched the tone of hope and generosity.
Snaps From the Project
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