BAM Acupuncture Commercial

Pre-Production

• Collaborated with BAM Acupuncture to identify key messages: blending ancient techniques with modern methods, success stories, and actionable health tips.

• Conducted interviews with the owner, Jonathan McDonald, and past clients to gather authentic testimonials about their experiences with BAM’s treatments.

• Developed a concept that balanced emotional storytelling with educational content to engage viewers and promote BAM’s services effectively.

Production

• Filmed client testimonials focusing on their journeys—from struggles with conditions like neuropathy and migraines to recovery and renewed hope.

• Captured footage of acupuncture sessions and consultations to provide a behind-the-scenes look at BAM’s practice.

• Recorded Jonathan McDonald delivering his “Passion for Health Moment,” offering practical advice on improving circulation and managing symptoms of circulatory diseases.

• Used b-roll shots of everyday activities (e.g., wearing slippers, bundling up) to visually reinforce the health tips shared in the video.

Post-Production

• Edited raw footage into a cohesive narrative that seamlessly integrates client stories, expert commentary, and actionable health advice.

• Added text overlays and graphics to highlight key points, such as “Live Life in Less Pain” and “Don’t Give Up Hope.”

• Integrated a warm, uplifting soundtrack to complement the tone of healing and empowerment. Acupuncture techniques with modern integrative practices.