Communication Builds Trust | BBB
Rifat made a compelling commercial for the Better Business Bureau (BBB), emphasizing the vital role of communication in building trust. Through the lens of a filmmaker, art teacher, and community-focused nonprofit leader, this video highlights how interpersonal communication fosters understanding, honesty, and transparency—key pillars of trust. The narrative draws a parallel between these principles and BBB’s mission to connect individuals with trustworthy businesses, brands, and charities. By showcasing BBB’s renowned business review services, the video encourages viewers to start conversations rooted in trust by leveraging BBB’s free resources. This commercial serves as both an educational tool and a call to action, inspiring audiences to prioritize trust in their interactions and decisions.
[Client]
Better Business Bureau
[Year]
2021
[Services]
Commercials
[Catagory]
Commercials
Pre-Production
Collaborated with BBB to understand their mission and key messaging: trust, transparency, and customer service.
Developed a concept that ties interpersonal communication to BBB’s core values, emphasizing the importance of trust in business interactions.
Wrote a script featuring a narrator who speaks from multiple perspectives (filmmaker, art teacher, nonprofit leader) to create relatability and depth.
Production
Filmed scenes that visually represent communication and trust, such as people engaging in meaningful conversations, transparent business practices, and BBB’s online platform.
Captured b-roll footage of diverse communities, businesses, and BBB’s website interface to reinforce the message of inclusivity and accessibility.
Recorded voiceovers with a calm, trustworthy tone to align with the theme of building trust.
Post-Production
Edited raw footage into a cohesive narrative that flows seamlessly from personal anecdotes to BBB’s value proposition.
Added text overlays and graphics to highlight key points, such as “Start with Trust” and “Free Business Reviews.”
Integrated a subtle, uplifting soundtrack to enhance the emotional impact without overshadowing the narration.
Applied color grading to create a warm, inviting aesthetic that reflects BBB’s mission of fostering trust and reliability.
Snaps From the Project
Great job Rifat!!! As always, it was such fun working with you and learning about your process to make this awesome ad!
Erin Carmina, Communication Specialist, MAP
